A penny is invisible on a price tag and impossible to ignore at scale. Penny for Nature turns it into British land under permanent restoration — measured, registered, and yours to talk about.
Three figures you already know. No forms, no call required.
Most brands start at 1p and raise it once the story lands.
Used only to show the cost as a share of your price.
Your annual contribution
2,500,000 units at 1p each
Share of retail price
Cost per unit
The idea
Nature funding usually has to survive a budget round, a new finance director and a bad quarter. Penny for Nature sits somewhere far more durable: your cost of goods.
It scales with the thing you already care about most — units out of the door. A good year funds more land. A quiet year funds less. Nobody has to argue for it again.
And because it is tied to a real unit of sale, it produces the one thing marketing teams can never get from a donation: a number your customers can hold in their heads.
How it works
A penny per bottle, per pair, per box, per booking. You choose the unit of sale and the rate, and we agree a floor and a cap so finance knows the range before you sign.
Contributions are pooled quarterly and committed to specific parcels of British land — peatland, native woodland, species-rich grassland — secured under long-term legal agreements rather than annual grants.
Named sites with grid references, baseline and annual ecological survey data, photography, and a visit for your team. Everything you need for a report, a pack shot or a shelf-edge claim.
Saying it safely
The CMA's Green Claims Code has made most brands nervous about talking about nature at all. Penny for Nature is deliberately structured around what you can substantiate.
Questions we get first
Yes — enough to bring a meaningful parcel into management rather than fund a gesture. In practice that means brands selling upwards of a few hundred thousand units a year, or smaller brands choosing a higher rate per unit.
Quarterly in arrears against your own sales figures, with an agreed annual floor and cap. No upfront commitment and nothing held on account.
That is the point. You get a substantiation pack written for the Green Claims Code, plus approved wording and marks. We would rather review your artwork than read about it later.
Sites are secured under long-term legal agreements — typically a conservation covenant or an equivalent management agreement — so the restoration outlives the partnership.
Neither. Credits are a market instrument you buy and retire against a target. This is funding for restoration, deliberately kept outside that framework so it stays simple to explain and safe to claim.
A twenty-minute call is enough to know whether this fits. If it doesn't, we'll say so.
Email hello@pennyfornature.com